High on Evernote: Cloud Storage for Consumers
Over the past few months I have become an addict of a service called Evernote. It was originally created a few years ago as a note keeping application as an alternative to Microsoft’s OneNote and other similar software. In mid 2008, Evernote’s creators revamped the application so that it kept a duplicate of your note data on their web servers and automatically synced the local copies of the notes. Subscriber data is accessible both via the Evernote web interface and the local machine client, which can be installed (and synchronized) between as many computers as the subscriber wishes.
The Evernote team has added a feature recently to premium subscriptions allowing the attachment and “in-note editing” of any type of file. I think this is the step that may make Evernote the first full realization of Cloud storage for mainstream consumers, and may put them on the road to be to personal data what Google is to public data.
For years now we’ve been told that it won’t be long until our digital life is completely “in the Cloud”, and that’s been something I have anxiously awaited. The Cloud means different things to different people, but some of the basic definitions include the ability to store our data somewhere decentralized so that it is accessible from anywhere that has an internet connection. I have always visualized the implementation of Cloud storage as relieving me from worrying about where my data is, or whether it’s safe and backed up, and being able to access it wherever I am on whatever device I am using.
The promise of the Cloud:
There are several ideas that come along with the Cloud storage promise such as -
- agnosticism about what type of data (and metadata) we’re storing
- redundancy (automatic backup or sync with multiple stores) of our data to ensure consistency
- the ability to share our data with others and control what’s shared and how
- the ability to easily store any data that we create immediately
- the ability to easily search for and retrieve that data when we need it again
- the ability to interact with our data from any platform as long as it has a pipe to the Cloud
Until now there hasn’t been a single service available that addresses all of these issues. There have been plenty of products and services that provide partial solutions which are divided among the lines of the type of data (and metadata) they allow you to store, the format of the data and/or the method of access. There are 3 main categories of these services and most of them cater to specific types of data:
Online file storage/sync/backup/sharing:
Amazon S3, Dropbox, Mozy, Carbonite, Flickr, YouTube and lots of other services to store our data in the Cloud. They offer services for packaged data (files) to backup from your PC, synchronize multiple computers, store and share data online or any combination of these things. Some of them (synchronization and backup services typically) do things in the background so you set them and forget them. Others are cumbersome to use (Amazon S3) but provide more flexibility in how your data is stored and retrieved. And some only allow you to store specific types of data (Flickr, YouTube) which, while allowing more focus on the content and communities around it to develop, is inconvenient for the individual because your data is spread around multiple services. Services that are data type agnostic usually don’t allow you to choose what metadata you want to store with your files or group related files for intuitive retrieval, while the file-type specific sites generally do.
Bookmarking:
There is copious amounts of data on the internet, but it is all transient. Websites, blogs, discussion boards, aggregators: there is terabytes of data being created on a daily basis for us to consume. Many people spend a good part of every day wading through that information to find pieces that are relevant to them, and it’s a natural idea to keep a copy of that hard-won data once it’s found. A multitude of services are available to create an archive of links to that data so that you can find it again such as Del.icio.us, Diigo, Ma.gnolia, Clipmarks and others. These services have popularized the idea of tagging information with metadata to make it easier to find and share with others. But they are flawed in that they don’t save copies of the data you find, or if they do, only parts (the non-binary parts). When the source goes away, your links become worthless.
File Systems and Databases:
Since most software is designed to consume data from files or data sets, file systems and databases are still the most popular ways to store data. Cloud storage will eventually be a major factor in making dependence on particular flavors of operating systems to manipulate your data irrelevant. And it’s been coming for a while… In 2003 I attended Microsoft’s Professional Developer Conference. The attendees were presented with visions of the next version of the Windows operating system that would offer users file storage built on top of a database. Of course that never materialized, but the idea is still a great one. The advantage of databases is that they can be set up so that with indexes to search them quickly. Data structures can be defined to store data and metadata in the way that makes the most sense for the data itself and relationships between the data defined. The data itself is not constrained in a way that it is by storage in a file system file and the user has control over what metadata is stored and how the data is organized. Cloud storage, because it is a service that runs on a web server somewhere lends itself to being a large database with all the benefits a database offers. Currently most people keep the majority of their data on local hard drives, and are subject to all the limitations that imposes.
So we’ve got Cloud services and products, what’s the problem?
As much as some of us take advantage of online file storage and bookmarking services, they have yet to appeal to the majority of folks in the mainstream. To use them effectively generally takes a lot of time, discipline, dedication, effort and, in some cases, technical knowledge. Most late-adopters don’t want to have to learn how to use something, they just want it to work and work intuitively. And if it doesn’t make their life easier in the short term then it’s not something they’re going to use.
But now we have Evernote. Evernote is the first comprehensive realization of Cloud storage that is intuitive enough for mainstream consumers.
What is so great about Evernote?
Evernote covers all the bases of Cloud storage:
- It doesn’t care what kind of data you put in it, it supports any file type as well as raw text.
- It is storage online and an automatic backup of local files.
- It is available online and offline.
- It allows you to edit your from “within” the application (even files, when opened from the interface).
- It is a bookmarking system that allows you to organize all your data with tags and retrieve it via search or browsing.
- It keeps a full copy of any data you find interesting on the web that you can capture through a bookmarklet.
- It allows you to structure your data in a free form way, and keep meta data about the data with the data.
- It allows you to share your data with others, either in bulk (through public notebooks) or in batches (exporting notes).
- It is accessible from clients on platforms that people interact with almost constantly which makes it available to gather your created data from wherever you are and whatever format the data is in.
- It is extendable through it’s developer API so that third-party clients can be written against it to manipulate your data from even more platforms and combine it with other services that you already use to collect, create or modify data (with the ability to auto sync with those services).
This is the promise of the Cloud - being able to access and store any data you have from wherever you are whenever you want.
Evernote isn’t perfect. Currently the full Cloud storage enabling features are only available to paid subscribers, and subscribers can only upload up to 500mb a month (storage is unlimited once the data is uploaded). There are some improvements to be made in both the features to create data within Evernote and to share that data with specific people, but the team is continually releasing enhancements so the potential is there to be the one-stop Cloud storage application.
If Evernote addresses the ability to store more data in subscriber accounts they could have a chance to become the biggest player in the consumer Cloud storage market. With nearly 2,000 notes and 100s of files in my notebooks in a few months, I am already addicted to Evernote, and riding high in that Cloud. I don’t plan to come back down and I think that many others will be joining me and the other more than half a million new Evernote subscribers in 2008. If they build their user-base quick enough, offering a very addicting service that quickly becomes indispensable, in a few years Evernote could become just as important as Google in people’s daily lives.











I’ve
I’d participate but I’m still starting from scratch: I’ve only been using an RSS reader for less than a month now and haven’t built my subscriptions up past 70 feeds yet. 


I find people incredibly interesting. I love learning how they think and why they think the way they do. I like to debate, not to be argumentative (though it often comes off that way) but because I want to see if the other person can convince me that my viewpoint is flawed. When someone proves me wrong with a well-thought-out response I gain both new insight and new respect for them. Being exposed to new information and cataloging it is an addiction for me and I thrive on conversation.